(CBS Detroit) — Toyota Motor North America donated boots and socks to families during its 11th annual “Walk In My Boot” community outreach program.

The event held on Saturday, Jan. 15, provided the winter items to more than 150 families at the Salvation Army Conner Creek Corps & Community Center in Detroit.

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“What better day to bring this project to support the community then on the birthday of Dr. Martin Luther King, Jr.,” said Curt McAllister, midwest public relations manager at Toyota Motor North America. “Dr. King once asked, ‘What are you doing for others?’  At Toyota, we believe that we can only make this world a better place by living what we value — equality, respect and inclusive treatment of all people.”


A baby is all smiles with new warm boots as Toyota Motor North America’s Curt McAlister, Midwest Public Relations Manager greets family during the Toyota Walk In My Boots event held in Detroit. (credit: Stills By Stinson)

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Toyota also donated $15,000 to the Salvation Army Eastern Michigan Divison. Since the start of the program, the company has donated more than 2,000 pairs of winter boots and socks to families and $140,000 to the Salvation Army.

The program is also heald in Chicago, Washington D.C., Baltimore, Harrisburg, Pennsylvania, expanding to Minneapolis.

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