(CBS Detroit) — Prison reform activists are calling on the NBA to cut ties with the Detroit Piston’s owner.

Activists say a prison telecom company owned by tom gores contradicts the league’s “Black Lives Matter” stance.

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Gores’ company sets prices for phone calls to jailed inmates charging $14 for a 15-minute call in some cases.

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A spokesperson for the company said gores is reinvesting profits into Detroit area non-profits.

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