There are no secrets to success. It’s the result of preparation, hard work, and learning from failure. This week’s Web Exclusive is about young entrepreneurs. I had the pleasure of interviewing Westley Amica III, Manager of Operations for the clothing brand Raw Impact.

Raw Impact was developed in 2011 by Aundrey Hicks, NBA pro skill developer. The brand originated in Kalamazoo, MI when the company opened up it’s first store. Later, the brand moved to Detroit and became one of the best known local clothing boutiques. In this interview Wesley defines the brand Raw Impact and gives insight on how it’s made an impact on Detroit.

Raw Impact has been involved in many charity events, cause walks, and sports sponsorships in order to expand and make an impact on youth. Their goal is to create a legacy that will inspire people of all ages. The brand has created a positive movement that anyone can be a part of and make a difference in society. For more information, visit their Instagram page at Raw Impact.

Sydney Bowden is a junior at Western Michigan University majoring in Film, Video, and Media Studies with a minor in Apparel Merchandising. She’s an intern for CBS/CW50 Television network station by day and a retail sales associate for Champs Sports and True Religion Brand Jeans in the evening. Her favorite quote: “In order to succeed, your desire for success has to be greater than your fear of failure.” – Bill Cosby.


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