By: Nagsheen Nassif
Demi Lovato’s Neon Lights Tour has been blowing up cities worldwide. Detroit was no exception as fans lined up hours before the concert to catch a glimpse of Demi during sound check. Demi Lovato is a recording artist, actress, and philanthropist who has been touring to different cities promoting her fourth studio album “Demi”. Her opening acts are doing a great job of promoting their songs as well. Demi’s Detroit opening acts included Fifth Harmony and Little Mix. Many concert goers were eagerly anticipating those performances too.
During their stop in Detroit, I was lucky enough to be a Brand Ambassador with Clean and Clear who is one of the leading sponsors of the Neon Lights Tour. It was my job to help fulfill fan’s dreams of meeting Fifth Harmony.
Fifth Harmony is an American girl group who formed on the second season of The X Factor. The group consists of members Ally Brooke Hernandez, Normani Hamilton, Dinah Jane Hansen, Camila Cabello, and Lauren Jauregui. Their fan base has been growing rapidly and it’s not stopping! Girls will do anything to meet these beautiful young ladies, which is why fans couldn’t wait to be part of the Clean and Clear’s “See the Real Me” Campaign. This campaign is not your ordinary acne advertisement. It is geared toward building confidence in young girls by encouraging them to express their true feelings about themselves.
100 Fans Tested Their Luck to Win!
Before the concert began 100 lucky girls were given the opportunity to sit in a booth behind closed doors and answer sincere questions about how they see themselves and what makes them special. When the video interview concluded each individual had the chance to pull out a card from a bucket and if the card had a sticker on it she was eligible for an opportunity to take a picture with Fifth Harmony at their meet and greet. There were 50 winners and the other 50 contestants were able to be spectators during the meet and greet. The winners’ expressions ranged from falling to the floor crying to shaking in excitement! The ones who didn’t pick out a card with a sticker were still ecstatic to be able to see Fifth Harmony up close.
During the meet and greet fans were yelling “I love you,” “You are all so amazing,” “You’re my idols,” and much more. The girls of Fifth Harmony shouted back, “We love you all too”. After Fifth Harmony finished meeting and taking pictures with the 50 lucky winners they surprised everyone! They ran out to the crowd of 50 that lost and began to take selfies with them! It was definitely a memorable night for those 100 girls/guys. Fifth Harmony does whatever it takes to reach out to their fans to make them all feel noticed and special and that’s exactly what they did that night!
My personal experience with Fifth Harmony was short but sweet. The minute I walked up to the girls for a picture I felt so welcomed. I told the girls I would be writing a feature blog on them and they began to give me high fives and tell me they loved my blue eyeliner. They were very loving and down to earth as I expected them to be. Overall this was an amazing experience that I will never forget!
Nagsheen Nassif is a graduate senior at Wayne State University studying Media Arts and Studies. She is currently interning at CBS62/CW50 Detroit and is excited to see what the future holds! She has been very involved with Wayne State University’s communications department as she worked on various productions as well as hosted a full season of Metro Arts Detroit.
Fifth Harmony Photo Courtesy: Dayana Pena/Clean and Clear