Ad Age: ‘Supernatural’ Returns To Mid-week, Escapes Scheduling ‘Siberia’

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An Ad Age web article marks the triumphant return to mid-week for one of CW’s most loved shows.

CW’s ‘Supernatural’ Escapes Friday-Night Scheduling Siberia

“Supernatural,” a CW series that has labored on the tough terrain of Friday nights for the last two seasons, is doing something unusual in the TV business: It’s coming back to midweek.

Starting tomorrow, “Supernatural” will move to Wednesdays to accompany The CW’s new superhero drama “Arrow.” The maneuver raises eyebrows because most programs that are sent into Friday exile rarely return to a more heavily-watched night.

The season 8 premiere preview video provides a glimpse into the Winchesters’ fate and it will be written in stone. Watch “Supernatural” starting this Wednesday at 9 p.m. on CW50 in Detroit.

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